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Building your family’s brand

Brand awareness is an important principle in business and marketing. People focus tremendous time and dollars to manage their brand to establish loyal consumers and reap large profits. It requires a vision, a positive mission, and adherence to true values. The brand becomes sacred and, if intelligent and wise, a company will educate its entire

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Finding the right book fit

Recently I encountered a phenomenon all too familiar from my decades of experience in education.  One of my undergraduate students approached me for advice concerning her younger sister whom she described as a “poor” and “unmotivated reader.”   As it happened, the 9-year-old herself came to my class the following week and I talked to

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A 5-star marriage

This month my wife and I are celebrating our twentieth anniversary. “Celebrate” comes from a Latin root that means “to sing the praises of” and “to practice often.”  At a time when the US divorce rate for first marriages hovers around 50 percent, I can say, with humility and great gratitude, that my wife and

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