Book Description

Coupon Crazy examines the phenomena of avid coupon use and the socio-cultural and socioeconomic factors that construct it. By delving into the history of couponing, refunding, the science of shopping, and the dark underbelly of a coupon world the average American didn’t even know existed, author Mary Potter Kenyon manages to both fascinate and educate the reader. Readers will meet today’s “Coupon Queens” (and Kings) and learn about an era when trash really was cash. Not just an observer of this ethnographic research, Mary lived it for over 30 years.

Back-of-the-Book Bonus: PDF of Additional Couponing Resources 

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Praise for Coupon Crazy

“Coupon Crazy is a must read for any retailer or marketer in today's compulsively frugal world. Mary Potter Kenyon knows her subject cold and her compelling book will not only help your business get coupon savvy, her tips will save you a bundle in your personal life. A coupon manifesto that comes with its own built in bonus!” —Mary Lou Quinlan, Founder, Just Ask a Woman, author of What She's Not Telling You and The God Box

"The saving money phenomenon is one of the most powerful consumer trends we have ever seen. Coupon Crazy goes beyond the headlines and television shows to unearth what this trend is all about, who it effects and why and underscores why it is here to stay. Every marketer, retailer and consumer needs to read this book; it offers the lessons to succeed both professionally and personally." —Phil Lempert, Editor, Columnist & CEO, www.SupermarketGuru.com

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